As we get ready for the upcoming C4K auction, here's a preview of another great item that will be available on the auction site!
BASF, the world's largest chemical company AND one of our IP Coated Paperboard customers, has generously donated "His & Hers" beach cruisers to the effort. How cool is that?
It all started with the awesome teamwork of "BART" (the dynamic duo of Ruth Towler & Bill Ryan), just two of the many people tirelessly working to secure items for the C4K Auction.
A few members of IP's Coated Paperboard business team (Greg Gibson - VP and GM, David Schwartz - Marketing Director, Mike Heldman - Marketing Manager of Product Innovation & Sustainability) informed Ruth and Bill about several possible contacts for securing items for the auction. "BART" followed up with each referral through email and personal calls.
BASF quickly expressed their interest in being part of the C4K effort. Bill and Ruth held several discussions with Jeff Prosser, BASF's Global Key Accounts Manager for Specialty Chemicals about C4K, the upcoming auction, how to garner more awareness, and grow our bidder base!
It was finally agreed His & Her 3-speed beach cruisers would be perfect for the auction! BASF will also be writing a story for their April newsletter highlighting Coins 4 Kids, and generating interest from their employees.
What a great example of multiple people coming together for an important cause! Thank you BASF for your generous support for Coins 4 Kids!
L to R: Tony Henle (BASF), Bill Ryan, Ruth Towler, Jeff Prosser (BASF)
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